| Value of Sport - Issue 10
September 03
Apologies for the "scatty" layout,
but the content is very good
and thought-provoking, if you are interested in Sport. Just click on the
titles to go quickly to the article.
Herts Squash
| Issue
10 - September 2003 |
| Value
of Sport |
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Contents |
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Introduction |
Paul
Belton, Leisure Development Officer at North Norfolk District
Council, comments on a piece from the last edition:
"Despite all the publicity and the wealth of information
available, I was surprised to read about someone writing to the
Times who thinks that 3 x 20 minutes exercise per week is the
way to achieve good health and fitness. The writer no doubt
would be deeply shocked to learn that a deconditioned person (is
that the majority of the population now?) would need to carry
out at least 40 to 50 minutes of moderate exercise 5 times a
week to achieve any improvement.
The 20 minute concept is for people who can carry out intense
exercise session over that period and excludes warm up and cool
down periods. Also are we to assume that the writer perceives
exercise can only take place in a gym? What happened 50 years
ago when people were healthier and fitter and access to
"gymnasiums" was mainly restricted to schools,
colleges, universities and a few top sports clubs?
Sport and active recreation will never get into the
"soul" of the public when it is seen as medicine for
prevention of illness rather than to promote a better quality of
life; perhaps this is where the "Health Professional"
has a dilemma. I think, along with many, that we should stop
having to justify sport and active recreation, let them be their
own justification in their own right. I don't need to justify
why I want to go to a concert or look at piece of art, I do it
because I enjoy it. I am sure the Arts bodies do not think about
linking their projects with health benefits!
The French, Spanish, Germans and Australians provide good
facilities that are accessible; it's as simple as that. They
therefore produce many champions in a wide variety of sports.
Mike Baden takes the 'rant line' approach:
'On average it might add a year to his life and cost him money,
but what might be the situation with his life if he were to do
nothing? He may die a year earlier - so what, but what might be
the quality of his life in the preceding years to his early
death and how much might the NHS have had to pay out to keep him
alive due to his osteoporosis leading to bad injuries every time
he misses his footing annoyingly brought about by his continued
lack of flexibility and poor mobility which gets worse because
he can't walk very far anyway because he gets out of breath very
easily and starts to feel dizzy so he stays at home more often
than not but that's ok because his family (if he's lucky to have
any) run around after him (destroying their quality of life)
plus the constant hospital visits they have to make to see him
on his regular visits following his falls and other multitude of
illnesses. If he hasn't got the family, then it's the burden on
the good old taxpayer due to the need for social services help.
Oh yeah plus the ongoing prescription costs for the multitude of
drugs he takes to keep him going and pain free plus the fact
that as he feels poorly all the time, is housebound and is a
burden on society, which can only be detrimental to his mental
well being.'
Of course the above doesn't happen in the final year - this is
an ongoing process over his final 10 years, so let's be
realistic, exercise will on average add quality of life to many
years, not just the extra one that he wouldn't get because he'd
probably want to die early anyway, given the above inevitable
scenario.
HOW ABOUT THAT FOR A RANT!"
Research indicates that most people know that exercise is a good
idea, but not many understand why and what they need to do. Is
Paul right though that we shouldn't need to 'justify sport'?
Some of us love to do sport and can't understand that most
people aren't like us, so maybe we need to understand their
motivation. Mike's motivation is pretty clear!! What do you
think? Click here and enter the debate:
davidalbutt@leisure-net.org
It's interesting to read that the cost of obesity to the US
healthcare system is now more than the cost of either smoking or
alcohol abuse. The Rand Corporation estimates that the per annum
health care cost of obesity is now $395 per person, almost
double that of smoking ($230) and almost three times the cost of
heavy drinking ($150) However much Jeremy Clarkson jokes about
'fat Yanks' we shouldn't be complacent - the picture must be
very similar in the UK.
Also, a 10-year study of 31,742 men, aged 53 to 90, found that
men who exercised three or more hours each week reported a 30%
lower risk of ED (erectile dysfunction) compared with those who
did little or no exercise. Dr. Eric Rimm, author of the study
and an assistant professor at the Harvard School of Public
Health notes: "A lot of people have known about exercise
and obesity and cardiovascular disease and the message is still
not getting through....but ED is more immediate and affects the
quality of life. It's something that could affect you every
day." The Value of Sport indeed!
The young people in sport link
is:
http://www.sportengland.org/resources/pdfs/publicat_pdfs/Young-People-and-Sport-2002-report.pdf
David Albutt
CLOA Hon Sec and Value of Sport editor
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Critical
Comment |
Sue
Campbell CBE has been appointed Chair of the United Kingdom
Sports Council (UK Sport)
Sue takes over from Sir Rodney Walker who has been the Chair of
UK Sport since 7 July 1998. Her term of appointment is for a
maximum of 18 months, with a review after 9 months and starts
with effect from 19 September 2003. Sue will lead UK Sport
through a period of considerable change as the organisation
undergoes reform to ensure that it best meets the sporting needs
of all parts of the United Kingdom. Sue has supported Value of
Sport, following her presentation to the Wellbeing Conference in
Ipswich. We wish her every success in what will clearly be a
very challenging role.
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Continuous
Improvement |
Planning
for Play
We often hear complaints that playing fields are still being
lost. DCMS has now published its analysis of the facts, in
" Planning for Play":
"The Government is committed to protecting playing fields
wherever possible and to boosting the opportunities that young
people have to participate in sport. Playing fields are not only
a precious resource for sport and recreation, but also provide
important green areas in towns and inner city areas.
There were 985 planning applications relating to playing fields
between April 2001 and March 2002. Of these, 695 have been
approved, 161 have been rejected or withdrawn and 129 have yet
to be decided. The great majority of approved applications
involve redevelopment to provide new or improved sports
facilities for communities:
188 sites will provide 447 new sports facilities to a value of
over £270 million
134 applications will improve the use of playing fields, through
new or refurbished changing rooms, added floodlighting or
improved access to the site
113 new playing fields will be provided as like-for-like
replacements
Of the remaining approved applications:
There were 201 cases where the site was too small or the wrong
shape to accommodate a playing pitch.
There were seven cases where a careful assessment of supply and
demand against a playing field strategy showed that there was a
strong case for releasing the land for a different use.
There were 52 cases where Sport England objected to the
proposals and applications were approved by the Office of the
Deputy Prime Minister for local strategic reasons.
In 91% of approved cases, sport benefited or remained
unaffected." So, that's OK then - or is it? Let us know
whether you think that this is fair enough or maybe there's a
touch of spin involved. Any comments from the people who've lost
playing fields because of what ODPM calls 'local strategic
reasons' - are you happy?
For more, see:
http://www.culture.gov.uk/global/publications/archive_2003/planning_for_play.htm
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Making
A Splash in Knowsley!
Like many authorities Knowsley received major funding for SPLASH
this year. The total attendance on the programme exceeded
20,000, with young people undertaking a variety of activities -
sport, drama and outdoor pursuits.
Below is a bullet point summary of the views of John Bell and
his team on the benefits, the pitfalls and the lessons that have
been learnt:
- A number of measures are being put into place locally to
enable a more effective response in the event of future
funding opportunities. Planning will take place much earlier
in the year for the summer programme. Draft programmes based
on this years experience should be available at the
beginning of the financial year. Funding bodies need to
recognise the necessity of a longer lead in time to enable
the development of programmes.
- In the evaluation of the programme it was recognised that
with more time the variety of workshops that could have been
delivered may have increased the participation of the 15+
age range in the arts element of the Splash programme.
- The programmes were heavily oversubscribed and ways need
to be found to co -ordinate the joint delivery across the
partner agencies but the potential for joint working dealing
with a range of issues was clearly demonstrated.
- In youth work, to maximise the effect and impact of the
work, the young people must be involved in the planning
process and have ownership of it. The time scales relating
to the funding and delivery of the programmes affected our
ability to effectively involve young people in the early
planning stages. While later in the programme children and
young people were involved programmes were changed and
additional sessions added during, the critical planning
stages they were not.
- The programme for Splash should be seen as an integral
part of the programme available to young people locally and
nationally.
- The work should:
o complement, reinforce and link to other work being
undertaken
o further develop projects and groups of Young People
o act as a way of supporting young people
- The need is to take a more proactive approach to the
dissemination of information within the schools using
existing networks.
- National support is essential in continuing the benefits
and building upon the successes achieved.
- Targeting the Children's Fund at Splash is a positive
National and local emphasis.
- The importance of clear accurate crime data cannot be over
emphasised. Without the clarity this provides proof of what
works will be impossible to attain. We need to plan for
future provision of this information with our Police
partners.
So how does this compare with your experience? Contact davidalbutt@leisure-net
and let us hear your views on the programme.
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Making
the Case for Sport |
Positive Activities
Game Plan implied that the value of sport was only demonstrated
in the case of the health agenda. The Government, though, seems
to accept the case for community safety, as the following press
release from Downing Street indicates:
School holiday scheme to help cut crime
A holiday scheme that helps to divert young people from crime
will now cover the whole of England. The Positive Activities
scheme will allow eight to 19 year olds to take part in arts and
sports projects. It will target pupils who are most at risk of
losing interest in education and training - especially during
the long summer break.
The programme will also seek to bring together young people from
different neighbourhoods, breaking down prejudices and improving
community cohesion. Volunteering opportunities will help to
engage young people in activities that benefit the local
community.
Last summer similar programmes cut youth crime by as much as 11
per cent. The extra £25m funding from the government and the
National Lottery has been awarded to areas based on factors
including truancy rates and local crime levels.
Home Office Minister Hazel Blears said the scheme will make a
difference to young people:
"It will help them develop interests, build self-respect
and help them into further education or employment - key factors
in preventing criminality."
So, DCMS, maybe time to think again?
More from:
http://www.number-10.gov.uk/output/Page4160.asp
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The economic importance
of Sport
What is the economic impact of sport in England?
In 2000, 400,000 people were estimated to have been employed in
sport-related activities in England, just under 2% of all
employment.
This indicates that the employment impact of sport is
increasing, as in 1998 it was estimated that sport supported
around 1½% of employment in the UK.
The share of sport in overall employment is highest in the North
East, North West and South East and lowest in London.
In England 160,000 of these jobs are in the Commercial Sport
sector.
170,000 were in Commercial Non-Sport (including for example,
jobs in higher education, betting and gaming and construction).
Of those in Commercial Sport, 48,000 were employed in spectator
sports,
29,000 were employed in sport-related retailing and 22,000 in
commercial participation sports activities. Some 33,000 are
employed in sport-related manufacturing of which 25,000 are
reported to be in the motor-sport engineering cluster.
Sport generated £9.8bn in value-added in England, around 1½%
of England's total value-added, a similar share to that
estimated for the UK as a whole in 1998.
The share of sport in overall value-added is highest in the
North East, Yorkshire & the Humber and the West Midlands and
lowest in London and the East of England.
Sport related employment provides households in England with £5.8bn
in disposable income, just over 1% of total household disposable
income.Most sport-related income comes from Commercial Sport
(particularly spectator and sports-related retailing)
Within sport, the sectors with the largest income are Commercial
Sport (in particular, media and distribution) and Commercial
Non-Sport. The £10.2bn received by the Commercial Sport sector
is three times the income received by the voluntary sector. The
picture is generally similar across the English regions.
The Local Authority sports sector received about £740m in
sport-related grants, about £15 per person. Of this, the bulk
represents support to local authority sports facilities funded
indirectly from the general grant to local authorities by
central government.
It is estimated that Commercial Sport receives over £600m each
year in the form of advertising, sponsorship and corporate
hospitality. This represents almost half of all income to
spectator sports.
There is very little information on the characteristics of the
Voluntary sector. A study has estimated that the combined income
for the sector is £3.3bn (including bar receipts), of which
over one-third comes through subscriptions.
Sport contributes £5.5bn to Central Government through taxes,
compared with £660m received in direct grants.
People in England spend £2.7bn each year participating in
sport, considerably more than the £600m they spend attending
spectator sport events. Subscriptions and fees account for
around one-quarter of all sport-related household spending.
Sport-related gambling and sports clothing and footwear were
other large items of spending.
More from:
http://www.sportengland.org/resources/pdfs/publicat_pdfs/SportEng_Eng_June03.pdf
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What
the reviews say |
More
details are available on the following reports from the Audit
Commission website www.audit-commission.gov.uk
Mansfield
The Cultural Services provided by Mansfield District Council are
'good' and have 'promising prospects for improvement' says an
independent report.
Commission Inspectors found that the council knew why it
provided cultural services and was clear what benefits they
could bring to individuals and local communities.
The council provides an extensive range of cultural services,
with eight leisure facilities, parks, recreation grounds and
open spaces, the Palace Theatre and the Museum and Art Gallery.
The council actively seeks to make the services accessible, with
reduced pricing schemes, adaptations to promote usage by people
with special needs and a number of sessions and programmes
designed to meet the needs of specific groups.
Overall, the standard of provision is good, with some high
quality facilities such as Carr Bank Park and the Water Meadows
Leisure Centre. However, there are also some older, more dated
leisure facilities, which the council intends to replace, and
the appearance of parks and open spaces is affected by the
amount of litter on them.
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Castle Point
Castle Point District Council's Leisure Services is a fair
service with poor prospects for improvement. The Council
delivers a range of leisure activities through its leisure
centres and community halls plus activities directly into local
communities. However, the condition of the facilities overall
are poor, resulting in the closure of some facilities, and any
improvements to facilities are currently unlikely.
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Melton
A Gap Inspection of Melton Borough Council's Leisure Services
has indicated a fair service with uncertain prospects for
improvement. Although the council takes action to increase
leisure opportunities it does not communicate effectively with
its residents in order to identify their priorities. In order to
improve the council should set measurable targets for customer
focused service improvements, tell the public about them and
regularly update them on progress made
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Hinkley & Bosworth
The Cultural Services provided by Hinckley & Bosworth
Borough Council are fair and have promising prospects for
improvement.
An inspection team gave the service one star out of a possible
three, because the council provides a wide range of services,
customers are generally satisfied and the service has improved
in the last three years.
However, inspectors also found weaknesses:
The rural parts of the borough are not well served and the needs
of ethnic minority and disadvantaged groups are not addressed
fully.
There is a lack of market research and monitoring of the use of
facilities to enable the council to develop and promote the
service effectively, and to target priority groups.
Some improvements proposed have not been fully resourced.
The Cultural Services review included Parks and Open Spaces;
Sports Development; and Sports facilities, including Hinckley
Leisure Centre (managed by Sports & Leisure Management)
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Wycombe
Wycombe District Council's Leisure Facilities are a good service
with promising prospects for improvement. The re-inspection of
Wycombe's leisure facilities showed they are still well used
with high levels of customer satisfaction. The previous
inspection judged the prospects for improvement as uncertain.
The council now has in place clear plans to improve the service.
It understands the options it has to consider and the milestones
it wants to reach.
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Ipswich
Ipswich Borough Council's Sport and Recreation Service is a good
service with promising prospects for improvement. User
satisfaction with the service is good and compares well with
similar services in other local authorities. However, the
council needs to carry out further market research in order to
be clear about the needs of local people, particularly non-users
of the service and minority groups.
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